VF Sells Supreme, Lebron James Joins Canyon Bikes & The OMA Media Show

From The Rock Fight: Outdoor Industry & Adventure Sports Commentary Rock Fight, LLC

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines!

Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry.

Then Producer Dave joins Colin to run through the following topics:

Colin's summertime check in during More with Thermore (12:34)
VF sells Supreme to EssilorLuxottica. What will happen to one of the most popular brands in active apparel history? (15:15)
Lebron James invested in Canyon Bicycles in 2022 and is now featured in a new Canyon campaign (22:40)
Boa claims performance increases in cycling shoes in a new press release. But what are they actually trying to do? (27:26)

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