How Jesse Cole Turned Baseball Into a Billion Dollar Show

Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, author of Find Your Yellow Tux: How to Be Successful by Standing Out, discusses building Banana Ball from a wooden bat league into a billion dollar entertainment brand inspired by Walt Disney and P.T. Barnum. Cole details the Fans First Playbook philosophy, his family's foster care and adoption journey with wife Emily, and scaling from 100,000 to 3.4 million fans annually across six touring teams.