Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead (Greatest Hits)

Reselling software gives you many of the benefits of a software business, without the upfront development cost. That means you can enjoy recurring revenue, selling one product to multiple customers, and strong profit margins by white labeling a software tool that already exists. These benefits are what attract many people to starting a SaaS, or software as a service, but you may not need to go through the trouble. After all, there may already be a tool that solves the same problem. Could you become a software reseller instead of a software creator? To help me learn more about reselling software (also known as white labeling), I connected with Chris Lollini. Chris is a self-described “recovering engineer” who started a marketing agency as a side hustle 9 years ago. That agency evolved into a multi-6-figure white labeling operation called Reputation Igniter. The business helps other small businesses earn more positive reviews for their work. And while Chris definitely invested ...