Entrepreneur: Afro Unicorn was discovered on social media and has generated over 20 million in total sales in 5 yrs.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed April Showers. Founder of Afro Unicorn , joins Money Making Conversations Masterclass to share how she built the first Black woman-owned, fully licensed character brand in major retail. With over $20 million in sales, Afro Unicorn celebrates diversity and empowers women and children of color. 🔑 Key Themes & Highlights Origins of Afro Unicorn April was inspired by a friend's repeated reference to her as a "unicorn," highlighting her extraordinary ability to balance multiple businesses and raise two children. Noticing existing unicorn imagery lacked representation, she created Afro Unicorn to uplift young girls of color. Challenges & Early Growth Despite facing personal hardships—including her son's hospitalization and several family losses—April remained committed to her mission. Her persistence led to a viral moment where a young girl wearing an Afro Unicorn shirt caught Walmart’s attention, resulting in a licensing deal. Licensing & Expansion Instead of manufacturing herself, April strategically partnered with licensees to distribute Afro Unicorn merchandise. Within a year, she secured 45+ licensing agreements, expanding into books, bedding, hair care, party supplies, and more. Business Strategy & Advice Trademarking Afro Unicorn early, hiring an accountant and lawyer, and writing a business plan were critical to her success. She advises entrepreneurs to visualize success, stay consistent, and never quit. Future Plans April is developing Miss April’s Crown , an animated series teaching young entrepreneurs business skills through affirmations and mentorship. 📘 About the Brand Afro Unicorn is available at major retailers, including Walmart, Target, and Amazon. #BEST #STRAW #SHMS Support the show: https://www.steveharveyfm.com/ See omnystudio.com/listener for privacy information.