Building a vertical SaaS powerhouse in salons with Matt Danna, CEO and Co Founder of Boulevard

Matt Danna, CEO and Co Founder of Boulevard, joins the show to talk about: - How Matt uncovered product-market fit in the salon category - Boulevard's approach to customer segmentation and targeting, and the company's decision to build a vertical SaaS business versus horizontal SaaS business. - Matt's approach to fundraising, and how he closed a 70M Series C during one of the most difficult times to fundraise. - The best and the worst haircuts we've ever received.