Equity Is a Revenue Lever: Benjamin Roach on RevOps in the Incentives Economy

In this episode of the Thread Podcast, Justin Vandehey interviews Benjamin Roach, Director of Revenue Operations at Optio Incentives, to explore what it takes to build RevOps in the equity compensation and incentives space. Ben shares his “traditional” path from sales into RevOps, why he deliberately took a step back into a junior ops role, and how getting technical became a career unlock. They dig into the complexities of selling and operating in equity management—where revenue can include A...