Go-to-Network is Eating Go-to-Market, with The Swarm's Olivier Roth

Cold outreach is dying....so what replaces it? This week Justin sits down with Olivier Roth, co-founder & Chief Growth Officer of The Swarm, the go-to-network platform backed by HubSpot Ventures ($10M raised to date). The Swarm started as a network recruiting tool in 2021, but customers kept pulling it toward sales, and a category was born: go-to-network, using the combined relationships of your team, investors, advisors, and customers as the first motion in your funnel instead of going c...