The "Mamba" of brand marketing and the future of MarTech with Adam Katz, CEO of Sightly

Adam Katz, CEO of Sightly, joins the show to talk about Adam's journey from IC to becoming the CEO at Sightly and leading from the frontThe evolution of the marketing tech category and generating an authentic brand voice in the era of AI.How Kobe Bryant inspired Sightly's Brand Mentality vision and narrative.Caitlin Clark and the future of the WNBA brand and women's sports.Defining your brand through what you say AND what you do.