Strategy fundamentals vs bro hacks with Adriana Tica

Adriana Tica is the marketing strategist and founder of Ideas to Power Your Future newsletter who helps businesses grow sustainably without compromising their values. Through her consulting work and weekly newsletter, Adriana shares 18 years of expertise to teach results-driven marketing strategies that avoid bro hacks and sleazy tactics. Named among the top 100 content marketing influencers by Semrush, she guides clients in building authentic influence. Adriana's success in building three brands from a $60 budget demonstrates the power of sustainable marketing principles. Her journey from reluctant freelancer to strategic advisor shows how maintaining values while delivering results can create lasting business success. Here’s where to find more: https://www.adrianatica.com https://www.idunn.pro https://www.linkedin.com/in/adrianatica https://x.com/adriana_tica ___________________________________________________________ Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do! We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing. Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone. _____________________ Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself