Why Emotional Intelligence Matters even more in an AI world with Christine West

Christine West, founder of The Business MD, a people strategy consultancy that helps leaders, business owners, and entrepreneurs win with people through emotional intelligence and effective communication.

Through EQ assessments, coaching, training, consulting, and speaking, Christine supports leaders in recognising patterns, strengthening emotional awareness, and shifting how they lead and communicate in high pressure environments.

Now, Christine’s journey of building a business that truly reflects who she is demonstrates what emotional sovereignty looks like when leadership, boundaries, and purpose finally align.

And while navigating rapid growth, family dynamics, and an AI driven world that still demands deeply human leadership, she is helping people lead with clarity, courage, and emotional precision.

Here’s where to find more:

https://www.linkedin.com/in/thebusinessmd

www.thebusinessmd.net |[email protected]

https://www.facebook.com/christinethebusinessmd

https://www.instagram.com/thebusinessmd

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Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!

We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business.

From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.

Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!).

Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone.

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Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:

https://linktr.ee/unforgetyourself