Rand Fishkin on SEO for Ecommerce Websites

One of the most misunderstood aspects of any online business is SEO. To clear it up, I talked business, philosophy, SEO, mustaches, and more with Rand Fishkin. Rand (AKA Wizard of Moz) is the founder and former CEO of Moz.com, co-author of a pair of books on SEO, and co-founder of Inbound.org. His advice for Shopify storeowners may surprise you.