Oura CEO Tom Hale on Hardware-as-a-Service, navigating ZIRP, journey to CEO & more! | E1812

This Week in Startups is brought to you by… Embroker. The Embroker Startup Insurance Program helps startups secure the most important types of insurance at a lower cost and with less hassle. Save up to 20% off of traditional insurance today at Embroker.com/twist. While you're there, get an extra 10% off using offer code TWIST. Lemon.io - Hire pre-vetted remote developers, get 15% off your first 4 weeks of developer time at https://Lemon.io/twist LinkSquares. Life for in-house legal just got a whole lot easier. From contract creation to execution and more, LinkSquares is the go-to for all your legal needs. Learn more at linksquares.com/twist * Today's show: Oura CEO Tom Hale joins Jason to discuss his journey to becoming CEO of Oura (3:02), subscription-based business models (7:05), navigating ZIRP (39:37), the challenges of scaling a hardware business (45:00), and so much more! * Time stamps: (0:00) Oura CEO Tom Hale joins Jason (3:02) Tom's journey to becoming CEO (7:05) The significance of subscription models for business operations & product innovation (11:28) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist (12:57) Oura's subscription-based business model (23:04) Cultivating positive habits & Oura's advanced tracking features (26:26) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist (27:47) Leading a company and instilling core values (34:51) The impact of pausing marketing & harnessing the power of virality (38:20) LinkSquares - The go-to for all your legal needs, learn more at https://linksquares.com/twist (39:37) The ZIRP phenomenon and the challenges of scaling up (45:00) Finding a strong product-market fit (53:35) Merging personalization with consumer-focused approaches in healthcare (1:03:45) Oura's company culture * Check out Oura: https://ouraring.com Follow Tom: https://twitter.com/tomeghale * Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four Apply for Funding: https://www.launch.co/apply Buy ANGEL: https://www.angelthebook.com Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow Jason: Twitter: https://twitter.com/jason Instagram: https://www.instagram.com/jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast