Rural Route Radio April 23, 2020 The dairyman has been packing lunch for too many CEO's for too long. Joe Arens retired Corporate Financial Manager hows it laid out.

Did you know that the U.S. dairy check-off is just short of $400 million annually? With that kind of cash why is dairy consumption significantly under what it should be? Today retired automobile financial manager Joe Arens from Michigan lays it all out for us.