054: How being penny wise, pound foolish is ruining your business

Most newpreneurs are penny wise and pound foolish, and miss out on thousands of dollars in revenue in order to minimize hundreds of dollars in costs. The opportunity cost of some opportunities is far greater than the expense of it, yet so many entrepreneurs make the mistake of being penny wise and pound foolish. In today's episode you'll learn about this concept and go through the mindset shift of focusing on generating revenue in your business.