1176: This former GoPro CMO reveals EVERYTHING about growing a lifestyle brand and products that transcend traditional marketing w/ Paul Crandell

In this episode, Paul Crandell, former CMO of GoPro, shares his incredible journey from selling artwork out of the back of his car to scaling some of the world’s most iconic brands. Now, as the founder and CEO of Lumi, a lifestyle tech company revolutionizing smart projectors, Paul dives deep into how brand culture, storytelling, and community building can drive monumental growth. He reveals how he helped grow Red Bull from $5 million to $2 billion in revenue and GoPro from $60 million to $1 ...