1274: What happens when it's NOT YOU, but it's them!? (Here's why your marketing might not be working...)

Do you ever feel like you're pouring money and effort into marketing, only to hear crickets? Do you immediately blame your offer, your copy, or your strategy? In this Solo Sunday episode, Brian shares a crucial perspective shift that could change everything: sometimes, it's not you... it's them. Using a hilarious but powerful example of a completely mistargeted Instagram ad and the famous case study of Febreze's initial flop, Brian breaks down why your marketing might be failing for one simpl...