1311: From Engineer to 1 Million Users: The B2C Playbook w/ Zakhar Azatian

In this episode, Brian sits down with Zakhar Azatian, the founder and CEO of BeHard, an app that has transformed the lives of over one million users. Zakhar shares his journey from software engineer to a two-time founder, detailing how he built B2C products that generate millions in revenue and create genuine impact. This episode is a masterclass for any wantrepreneur or entrepreneur looking to scale a product in a crowded market. You’ll learn the difference between simply “trying” marketing ...