519: Putting HUMANITY into business and marketing w/ Erica McBeth

In 2018, Erica McBeth set out on a mission to talk to one stranger a week for a full year. Her journey through that life-changing project is chronicled in her book, “52 New Friends”. Then, after spending nearly thirty years in advertising and marketing, Erica started McBeth Marketing in 2021 with the unusual mission to help people connect together in positive ways. McBeth Marketing helps small businesses bridge the strategy and execution gap. Erica sits on the Arizona Chapter Board of the ...