Pain is Your Ally - Part 1

JOIN BLUE COLLAR CLOSER:https://www.skool.com/bluecollarcloser/about BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR This isn’t a seminar. It’s a Boot Camp. Two days with Brian Burton and Dylan Moya, the man selling $3M+ a year out of one plumbing truck. Live role play. Real objections. Direct coaching. You’ll leave with a sales process you can run Monday morning. General Admission: $1,695 VIP: $2,995Only 14 seats. Includes a private steak dinner and special VIP lunch with Brian Burton and Dylan Moya. Bring your team: Buy 5 General Admission tickets, get the 6th free. Capped at 100 seats. When they’re gone, they’re gone. And our hotel room block has sold out at every Boot Camp, forcing late bookers to stay somewhere else. Book your ticket and room early. In today's show, we discuss the topic of pain and how it is your ally. Most people will take great effort to avoid pain. However, as every homeowner knows, pain comes built into every house. The home services industry was born out of a desire to avoid pain. We invented tools and machines to make the home more comfortable. We want lights in our house to avoid having to use candles. We want working toilets to avoid the cold outhouse. We want on demand heat to avoid chopping wood or shoveling coal. Along with these inventions always comes a need for repair and replacement. This is where home service professionals encounter customer pain. When something is broken or not working properly, the customer is in pain and wants it corrected. Understanding the pain of a customer is in not only makes you empathetic but also helps you fix the problem with the best solution. Like a good doctor, a technician must first conduct an exam before prescribing the remedy. Understanding the pain is what makes it your ally.