Adi Dassler's sports shoe obsession

How the Dassler brothers created two global sportswear firms.In 1948, Adi and Rudi Dassler who lived in a small German town fell out. They went on to set up Adidas and Puma. Adi Dassler played a crucial role in West Germany's victory in the 1954 World Cup with his game-changing footwear. In 2022, Reena Stanton-Sharma spoke to Adi's daughter Sigi Dassler, who remembers her dad’s obsession with sports shoes and talks about her fondness for rappers Run-DMC, who paid tribute to her dad’s shoes in their 1986 song My Adidas.Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more. Recent episodes explore everything from football in Brazil, the history of the ‘Indian Titanic’ and the invention of air fryers, to Public Enemy’s Fight The Power, subway art and the political crisis in Georgia. We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: visionary architect Antoni Gaudi and the design of the Sagrada Familia; Michael Jordan and his bespoke Nike trainers; Princess Diana at the Taj Mahal; and Görel Hanser, manager of legendary Swedish pop band Abba on the influence they’ve had on the music industry. You can learn all about fascinating and surprising stories, such as the time an Iraqi journalist hurled his shoes at the President of the United States in protest of America’s occupation of Iraq; the creation of the Hollywood commercial that changed advertising forever; and the ascent of the first Aboriginal MP.(Photo: Adi Dassler in his shoe factory in the 1920s. Credit: ullstein bild/ullstein bild via Getty Images)

HISTORICAL ARCHIVE & EVIDENCE
The original photo gallery, unedited witness statements, and the private archive documents mentioned in this historical report are now available for public access:
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