#607 WP-Tonic Show With Special Guest Rand Fishkin

SparkToro co-founder & CEO Rand Fishkin Explains The Realities of SEO Plus We Discuss Diversity in 2021. We Discuss the realities of SEO in 2021 how big tech is trying to reduce the effectiveness of natural search. We also discuss diversity and what has happened recently at BaseCamp that clearly shown what not to do if you really want a real culture of true diversity. Rand is very critical of the leading that both Jason Fried & David Heinemeier Hansson have shown connected to the treatment of their key staff. Rand runs most of the show at SparkToro. He was formerly co-founder and CEO of Moz, co-founder of Inbound.org, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. He doesn’t take himself too seriously, but he does have a bit of a chip on his shoulder, and is deeply passionate about making SparkToro a great company (at least, by his own peculiar standards). https://sparktoro.com/team/rand