786: Why It Pays to Be Bold with App Monetization with Guilhem Duche

Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized.

Guilhem Duche is the Co-Founder and CPO of a European dating app called Once.

Show Notes:

- Zendesk

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