809: How to Improve Early KPIs to Improve Marketing Performance with Ben Eshel

Want to know how to improve your early KPIs so the rest of your marketing mix gets a boost? Well today's guest shares how to optimize your first-time user experience, the conversion sequence to increase conversions, and a quantitive way to determine if a game is fun.

Ben Eshel is the Director of Marketing at Gliding Deer.

Show Mentions

- Fav app: No Humanity:(iTunes | Google Play)

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