834: How to Increase Mobile App Subscriptions with Fritz Charles

Fritz Charles is the founder of Q2 Mobile Labs, a mobile studio and consultancy, with a specialty on mobile subscriptions. Q2 Mobile Labs began as a mobile gaming studio, producing a portfolio of over 400 apps that produced over 5,000,000 downloads that was sold to a private investor. Fritz led mobile growth strategy at the National Basketball Association, IAC, and Aaptiv, where he focused on conversion optimization and subscription growth.

You will discover:
- How do we know if an app is fit for subscriptions?
- How do we decide on subscription length?
- How do we price subscriptions?
- Tools to help A/B test
- How to retain users and increase LTV
- What are the different promotions to increase conversions?

Fritz Charles is the founder of Q2 Mobile Labs.

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