May 10, 2025 | Weekend Drive: Ford CMO Lisa Materazzo on Kentucky Derby ads
Episode 16 min 49s

May 10, 2025 | Weekend Drive: Ford CMO Lisa Materazzo on Kentucky Derby ads

Lisa Materazzo, Global CMO for Ford Motor Co., joins the show to talk about the automaker’s marketing partnership with the Kentucky Derby to promote its products that are made in the U.S. amid tariffs.

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