What Do Hotel Alliances Really Give You?

12 Dec 2025. Global Hotel Alliance (GHA) expands with Rotana- what does joining an alliance really mean for travellers? We asked GHA CEO Chris Hartley and Rotana CEO Phil Barnes why loyalty is being rethought as competition heats up. Plus, we discussed what a proposed US move to check travellers' social media history could mean for ESTA applicants.

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