Gina Gardiner & Friends and John Lepp

John Lepp (sometimes called the ‘Ted Lasso’ of fundraising) is a Canadian direct marketer and strategist, designer, author, and speaker with over 25 years of experience in direct response fundraising. He is a partner at Agents of Good, a fundraising and communications collaboration he co-founded in 2009 with Jen Love, focusing on donor-centric strategies. In 2022, John authored " Creative Deviations ," a book aimed at helping fundraisers infuse creativity into their storytelling and donor communications. The book offers insights into crafting compelling narratives that resonate with donors and has sold thousands of copies around the world. As a speaker, John has presented at various national and international conferences, sharing his expertise on creativity in fundraising and the importance of storytelling. His approach emphasizes the human aspect of donor relationships, encouraging fundraisers to connect authentically with their supporters. Through his work, John Lepp continues to inspire fundraisers to embrace creativity, empathy, authenticity, decision science and fostering deeper connections with donors to enhance their fundraising effectiveness. Websites: https://www.johnlepp.com https://agentsofgood.org