The Future of SEO:Natasha Burtenshaw-deVries on AI, Trust & Growth

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we explore how Canadian businesses can stay visible, credible, and competitive amid seismic shifts in search engine behavior and the rise of AI-driven discovery.

Joining us is Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital, an SEO and digital strategy expert helping brands across North America grow through data-backed, people-first approaches. Natasha shares insights on AI’s impact on search, how to build long-term trust, and the mindset required to thrive in an ever-changing digital ecosystem.

Key Highlights:

1. SEO’s New Era: How to align with Google’s E-E-A-T principles and build lasting credibility through quality content.

2. AI & Search: How AI is reshaping organic traffic and what SMEs can do to maintain visibility in zero-click searches.

3. Emotional Resilience: How founders can manage uncertainty, risk, and burnout in fast-changing markets.

4. Career Pivots: How transferable skills from education and recreation shaped Natasha’s approach to leadership and growth.

5. Future Vision: How Flywheel Digital is driving innovation and thought leadership in SEO across North America.

Special Thanks to Our Partners:

• RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• Google: https://www.google.ca/
• A1 Global College: https://a1globalcollege.ca/
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.