The Regulars Effect: How to Survive the 2026 Spending Shift

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how local economies are evolving and why strong community connections are becoming the foundation of business growth.

Joining us is Karisa Marra, Head of Sales and Business Expert at Square Canada. Karisa shares how businesses can adapt to changing consumer behavior by focusing on relationships, value, and seamless experiences.

Key Highlights

1. Neighbourhood Growth: Karisa explains how local networks fuel economic resilience.
2. Value Over Volume: Karisa shares how businesses can win with intentional spending habits.
3. The Regular Effect: Karisa highlights why loyal customers drive long term success.
4. Tech for Convenience: Karisa discusses tools that improve customer experience and operations.
5. Future Outlook: Karisa outlines what lies ahead for Canada’s local economies.

Special Thanks to Our Partners:

• UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
• ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca.

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.