S10 Bonus: The Data-Driven GTM Engine: Transitioning from Traditional Sales to Product-Led Growth and Agentic Analytics with Thomas Hansen, President of Amplitude

Thomas Hansen was born and raised in Denmark. He's also lived in South Africa, Thailand, Turkey and then Seattle. He is married to his wife Ingrid, with 3 older kids. His real passion is wind surfing, which he started when he was 14 years old. He even engaged in the support at the semi professional level as a teenager. His favorite spot is in Maui, which includes all the wind surfing options you could want. He also spends an hour in the gym every morning to start the day with endorphins. Thomas was introduced to his current venture through an early investor in the company. He met with the co-founder, Spenser, and sparks flew. There was a great fit and chemistry between them, and he was invited on board to push the company forward to new heights. This is Thomas's creation story at Amplitude.

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