S3 E15: Monetizing the Web: How MemberSpace Built a No-Code Subscription Empire with Ward Sandler

From Code Story: Insights from Startup Tech Leaders Noah Labhart | Podcast for Technical Founders & Startups

Ward Sandler had a nice upbringing in New Jersey, and went to college in Hoboken, majoring in business tech. In fact, he met his co-founder there, being in the same fraternity. He's married now, living in Pennsylvania, and is really into healthy living - fitness, nutrition, getting enough sleep - and recently, started to learn jui jitsu, which he describes as a bunch of if - then - else statements. He also supports and volunteers for organizations that help the wrongfully incarcerated, such as the innocence project and defy - helping these individuals learn to start businesses when they are paroled. Both he and his co-founder were working for a company, selling tax software to enterprises. Post its acquisition to Thomson Reuters, they left and started building small scale projects... finding a niche creating Squarespace sites. When working on these projects, people kept asking to add membership to their sites - and they found there wasn't a good way to do this, especially on the Squarespace forums. After reading through the comments, Ward realized that there was a huge opportunity to build a tool to solve this problem. This is the creation story of MemberSpace.

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