S4 E5: Building the Canvas for Developers: How IMG.LY Scaled a Media Editing Engine with Daniel Hauschildt

Daniel Haushchildt lives in Germany, in a town called Boholm. He comes from a family of craftsmen, which means that he wasn't involved in tech at an early age. He stayed busy with friends and sports, more specifically archery, where he learned about patience, concentration and competition. In his younger years, he clung to a long bow, but steadily moved towards using a higher tech, compound bow in later years. When he was 14 years old, he got into cracking video games, which lead him down the path of coding, and learning the assembly language. He recalls the first game he cracked was X Wing vs Tye Fighter. In 2008, his current company started out as an image hosting service for Twitter (you may remember seeing the links while using the platform). When Twitter built their own, it pretty much shut down the first product. During that time, many customers of the agency 9 Elements were asking for tools around image processing, resizing, etc. So they started building a tool to do those things. This is the creation story of Img.ly.

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