S5 E9: The Science of Changing Minds: Valerie Coffman’s Journey Architecting Swayable’s Analytics Engine

Valerie Coffman has a family in San Francisco, with 2 cats - both 18 pounds each - and 2 kids, the oldest being 3 and a half. So you could say she has a lot to juggle, even outside of a startup. Her family spends time outside, in parks, the zoo, museums, etc - as much as she can since they are opening up again post pandemic. She graduated from Cornell, with her PhD in Theoretical Condensed Matter Physics - which I had to google to understand. Prior to her current venture, she was the CTO and Chief Science Officer at Xometry, an on demand marketplace for custom manufacturing - building their software team from scratch. She and her co-founder started their current venture by exploring why people resist believing scientifically backed, factual information. She wanted to figure out which messages and stories were more effective at communicating these true facts. This is the creation story of Swayable.

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