EASY Instant Boost to Click-Throughs and Conversions! 🫠(and My 50th Bday Plans?)🫠 Jay’s SCOOP | Ep. 490

Ever notice how a “No thanks” button can make you feel weirdly judged? That is the whole point of today’s quick-hit tactic from Jay Schwedelson, and it can lift conversions fast with a simple two-button rewrite. Then things take a hard left into Jay’s personal dream for turning 50: two days on a farm, hanging with chickens, trying to feel like a functional adult.

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Best Moments:

(00:16) A five-second landing page tweak that can spike conversions without any tech headache

(00:57) The magic move: make the Yes button heroic and the No button painfully self-owning

(01:45) Big brand examples that use it and why it keeps working on us

(03:15) The lift by page type, including a big jump for newsletter signups

(03:42) The psychology behind it: framing effect and loss aversion make “No” feel like a loss

(06:36) Jay’s 50th birthday wish: live on a farm for two days and vibe with the chickens

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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