Elevate Classics: Michael Schein on How To Build Hype

Michael Schein is a self-described hype artist. He is the founder and president of MicroFame Media, where he’s worked with clients such as eBay, LinkedIn and Citrix. He is also the author of The Hype Handbook, shares 12 secrets for generating and leveraging hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael’s writing has been featured in Fortune, Forbes, HuffPost and Psychology Today. Michael joined host Robert Glazer on the Elevate Podcast to talk about how to create hype, how to use propaganda for good, and much more.