134. Diversifying Revenue Beyond Ads with mindbodygreen Co-founders Jason and Colleen Wachob

On today's episode I'm joined by mindbodygreen Co-Founders Jason and Colleen Wachob. Mindbodygreen is a 360-degree approach to wellness that weaves the mental, physical, spiritual, emotional, and environmental aspects of well-being together. Mindbodygreen features the best research and medical expertise available to provide information, products, and connections that stand the test of time. In this episode we discuss the couple's experience building a wellness-focused media platform, and how the company has expanded beyond advertising revenue to include supplements, health coaching, and virtual classes. We also explore emerging health trends such as wearables, mental wellness, and longevity. In this episode, you'll learn:

• Mindbodygreen's philosophy on content diversification & distribution
• Tips for reaching customers at each stage of their wellness journey
• Mindbodygreen's approach to creating successful products
• Jason's predictions for upcoming opportunities in the wellness economy

Links & Resources

• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch
• Oura
• WHOOP

Guest's Links

• Mindbodygreen's website
• Follow mindbodygreen on Twitter
• Mindbodygreen is on Instagram
• Follow mindbodygreen on Facebook
• Check out mindbodygreen on YouTube
• Follow mindbodygreen on Pinterest
• Listen to The mindbodygreen Podcast