NOBULL Reaches $1B, Creatine Gains New Audience, LA Fitness Opens 200th Pilates Studio

October 2, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

• NOBULL expands beyond training gear into footwear, apparel, nutrition, and content, with apparel up 100% as the $1B brand pushes into physical retail
• 12-week study finds adults 45-65 taking 10g of creatine daily gained 2.4 pounds of lean tissue even without exercise, broadening its appeal beyond athletes
• LA Fitness opens its 200th Pilates by LA Fitness studio in just two and a half years, bringing boutique-style Reformer classes into big-box clubs

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