EP974: Banks Shift Focus from Client Growth to Value Chain Control

Deepa Santhanam, Partner & SVP - Business Consulting, Intellect Design Arena In an era where growth is defined by ecosystem depth rather than customer count, Puja Sharma speaks with Deepa Santhanam, Partner & SVP - Business Consulting at Intellect Design Arena, on how banks can outperform by embedding themselves into industry value chains—leveraging APIs, AI, and platform models to drive stronger liquidity, resilience, and competitive advantage in wholesale banking.