622 Accounting Firms: Watch This Before Selling Advisory [What The Industry Isn’t Saying About The Future]

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In this episode, I explain why I think advisory is often positioned the wrong way inside accounting firms and share five common traps that stop firms from building higher value services. I also cover Claude Fable returning to Claude, what its new pricing means, how I’d build a bookkeeping practice from scratch today, AI powered bookkeeping and review workflows, choosing practice management software, meeting transcript tools, Copilot versus Claude, training the next generation of accountants, and whether Intuit is falling behind.

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// Chapters:
00:00 - Is Advisory Really the Future?
01:43 - The Advisory Hype Problem
04:05 - Trap #1: Imposter Syndrome
09:31 - Trap #2: Giving Premium Work Away
16:10 - Trap #3: Death by Deadlines
19:07 - Trap #4: Selling Favors Instead of Products
22:25 - Trap #5: Sell Outcomes, Not Coaching
28:43 - Claude Fable Is Back
38:31 - Mailbag
38:58 - Best AI Meeting Transcript Tools
41:44 - Which Accounting Ledger Would I Choose Today?
44:10 - How Do You Avoid Buying the Wrong Software?
49:58 - Do You Actually Use All These AI Tools?
52:08 - Should Firms Standardize on Microsoft Copilot?
53:43 - How Good Is AI at Reviewing Tax Returns?
55:03 - Do File Naming Conventions Really Matter?
56:39 - Will AI Create an Accounting Knowledge Gap?
01:00:20 - Can Claude Help When Intuit Breaks?

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