AI Has No Soul

AI can research for you, brainstorm with you, and even draft for you. What it can’t do is make anyone feel anything. In this episode, Igor gets candid about the flood of unedited AI content. He talks about a $37 “book” that turned out to be copy-pasted ChatGPT answers, and a webinar he refused to promote because a cloned AI avatar delivered the whole thing. He explains why he rewrote more than 80% of his own AI-assisted book, why AI slop is getting harder to spot, and the uncomfortable marketing opportunity hiding inside it all.