Storytelling That Doesn't Feel Forced

Most marketers believe a good story has to be dramatic — Hollywood dialogue, complex characters, edge-of-your-seat tension. Igor disagrees. In this episode, he breaks down why your marketing stories feel forced, and why the fix is almost always to make them simpler and shorter, not grander. From a five-sentence email about a struggling lawyer to a real, unglamorous saga about lost luggage in Europe, Igor shows how the best marketing stories are really just anecdotes — the kind you'd tell a friend over coffee.