The Stars-Align Theory of Email Marketing

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Your email system is lying to you, and it's doing it with a straight face. In this episode, Igor unpacks one of the most confusing and underreported shifts in email marketing: the growing gap between what your autoresponder thinks is happening and what's actually happening on your list. Openers who aren't opening. Non-openers who are. And why none of it should change what you do next.