Why Saturated Markets Are Where the Money Is

Most people run from crowded markets. They see competition, assume there's no room left, and talk themselves out of the very places where the real money lives. In this episode, Igor makes the counterintuitive case that saturation is a green light, not a warning sign. He breaks down why the biggest markets — health, wealth, and relationships — never change, why demand matters far more than competition, and why the story you tell about your product ultimately matters more than the product itself. If you've ever passed on an opportunity because "everyone's already doing it," this one will change how you look at competition.