133 - Using SMECA to Prepare to Pivot When Necessary

As the end of the year nears and the economy and business environment appear to be rather unpredictable, we are bound to face some challenges or obstacles that will require us to revise our plans or pivot entirely.

In this episode, Brian Gubernick shares a lesson that his personal business coach taught him to help prepare for making a big decision or pivoting a business plan. The lesson is an acronym that is used in the military for decision-making: SMECA.

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