Breaking the Product-First Mindset with Joey Ragona | Ep 532

"The goal of marketing is not to attract. It is to repel 85% of the market." - Joey Ragona

Join Niiamah (@niiamahashong) and Joey Ragona @joeyragona_ as they explore the power of exclusion in building a successful personal brand. Uncover the secrets to creating a high-ticket offer that aligns with your authentic self and attracts the right clients.

Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.

--Check out the video episode on YouTube!--

Timestamps:

0:00 Introduction of Joey Ragona

2:40 Joey's approach to coaching

4:20 Working with heart-centered entrepreneurs

6:17 Identifying dream clients

8:14 Journey to finding niche

10:02 Importance of character traits

15:09 Discovering and owning superpowers

22:09 Unique ability email exercise

26:38 Marketing to repel 85%

30:01 Simplicity in personal strengths

34:56 Goal of marketing: repel

39:09 Designing lifestyle before business

44:02 Value-based product creation

47:12 Connecting with Joey Ragona

48:50 Time capsule question

Enter Joey's World:

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Continue in Outlier's Edge World:

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