From Bartender to Brand Builder: April Wachtel’s Cheeky Pivot

What happens when a cocktail educator, brand strategist, and former Bacardi ambassador decides to launch her own product line—in the middle of a global crisis? You get Cheeky Cocktails…and one seriously inspiring journey. April Wachtel didn’t just stumble into entrepreneurship. She tested, pivoted, and reimagined her way into it—learning from failure, navigating trolls, and bottling mixers by hand to meet demand. In this candid conversation, April gets real about what it takes to build a bran...