What is Shrinkflation?

Have you ever gone to grab your favorite packet of bikkies from the supermarket and noticed it was smaller, but more expensive than ever? Shrinkflation is when brands start selling less for more by reducing the size of their products but keeping the price the same and it is rampant right now! From Glad Wrap to Freddo Frogs, nothing is safe so today we discuss shrinkflation and other sneaky tactics that brands use to maximise profits, and minimise what you get for your dollar.

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