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MBA13 Why is Perceived Value So Important?
Episode August 21, 2014 7 min 59s

MBA13 Why is Perceived Value So Important?

From The $100 MBA Show • Omar Zenhom
Customers form an opinion to buy or not to buy before purchasing. This decision is solely based on perceived value. How is perceived value formed? How best to showcase it? Let's get down to business and talk about in today's lesson.

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