MBA1326 How to Please Your Customers in Their First 5 Minutes

It might’ve taken months, or more, to earn a customer’s business — but you don’t have that long to make sure you keep it. The first phase after the initial transaction is where the most important impressions are made. Before the purchase, the customer’s excitement about your product is theoretical. Once money has changed hands, though, it’s reality time. Either this customer will get the most out of your product and trust you for the long haul, or not.