MBA1361 Why Every Company Is Becoming a Media Company
Episode 10 min 8s

MBA1361 Why Every Company Is Becoming a Media Company

Billboards just won’t cut it anymore. Today, it seems like every kind of company is investing in media: everything from books to series to full-on films, all for marketing purposes. Is it a wise investment? Does someone who sells shoes or auto parts or coding courses need a movie to convert their audience?

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